Many great products started from a simple vision. It’s that a-ha moment, the bright spark or epiphany that propels you towards building something bigger than...
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What is a user journey map? A user journey map is a visual timeline that shows what a user goes through to accomplish a goal....
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What is a user persona? A user persona is a representation of your target users or customers. Personas are not created out of thin air...
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Leonardo da Vinci once said, “Simplicity is the utmost sophistication.” For anyone who has designed products, you would know how difficult simple is. Luckily, there...
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The role of a facilitator sits at the foundation of a successful design sprint. As a facilitator, you don’t determine the result or the destination,...
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Storytelling is one of the best ways to communicate a message. And storyboarding does exactly that. A storyboard is a visual story told in a...
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Running your first design sprint can be daunting for anyone. Maybe your company is small, and it was easy to get people on board. Or...
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What is a Design Sprint? Design sprint is a 5-day structured process to solve a complex problem. And you have a user-validated prototype, or something...
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Choosing the best design can get tricky at times, especially when there are opposing views in the room. To solve this conundrum, I usually like...
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Mapping a user journey is about taking a walk in a customer’s shoes. By understanding how they behave and what they want or need, you’re...
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