As the founder and principal of a UX design agency, I’m always thinking of my clients. Anyone who has ever worked in an agency will...
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As UX is a human centred field, UX designers need to understand human psychology. You’d be reckless to ignore how the mind works when planning...
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Many successful brands have adopted design thinking in full or in parts, from conglomerates like IBM and Nike to smaller players like Slack. The benefits...
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Empathy is a valuable skill to have, no matter what profession you are in. It’s the ability to emotionally understand and imagine yourself in someone...
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Leonardo da Vinci once said, “Simplicity is the utmost sophistication.” For anyone who has designed products, you would know how difficult simple is. Luckily, there...
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It’s a well-known fact that most businesses fail because they built a product nobody needs. In business, solving a problem is nowhere near as important...
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The role of a facilitator sits at the foundation of a successful design sprint. As a facilitator, you don’t determine the result or the destination,...
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Finding purpose is, arguably, one of the fundamental quests of humankind. From ancient Chinese philosophers to modern time visionaries, we’ve asked the same question when...
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What is a Design Sprint? Design sprint is a 5-day structured process to solve a complex problem. And you have a user-validated prototype, or something...
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What is Design Thinking? You may have read a lot of definitions for Design Thinking. People have called it an ideology, a strategy, a systemised...
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