As the founder and principal of a UX design agency, I’m always thinking of my clients. Anyone who has ever worked in an agency will...
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Many successful brands have adopted design thinking in full or in parts, from conglomerates like IBM and Nike to smaller players like Slack. The benefits...
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It’s a well-known fact that most businesses fail because they built a product nobody needs. In business, solving a problem is nowhere near as important...
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What is a Design Sprint? Design sprint is a 5-day structured process to solve a complex problem. And you have a user-validated prototype, or something...
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What is Design Thinking? You may have read a lot of definitions for Design Thinking. People have called it an ideology, a strategy, a systemised...
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