Our brain is a powerful thing when it comes to organising. It finds similarities, relationships, and patterns to group the information we learn every day,...
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As the founder and principal of a UX design agency, I’m always thinking of my clients. Anyone who has ever worked in an agency will...
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As UX is a human centred field, UX designers need to understand human psychology. You’d be reckless to ignore how the mind works when planning...
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What is Design Thinking? You may have read a lot of definitions for Design Thinking. People have called it an ideology, a strategy, a systemised...
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